Financial planning client questionnaire template
Use this questionnaire at first contact, before an introductory meeting. It checks fit with your practice. It is not a full fact-find; collect detailed financial data after engagement through your secure systems.
Short answer
A first-contact financial planning questionnaire should cover the person's goals, life stage, the kind of help they want, an asset range if you have a minimum, and timing. Leave account numbers and statements for the secure fact-find.
The 12 questions, and why to ask each one
Contact details
1. What is your name, email address, and phone number?
Why ask: Needed for follow-up.
2. In which state do you live?
Why ask: Checks that you are registered to serve the person.
3. Will a spouse or partner take part in the planning?
Why ask: Both should attend the first meeting.
Goals and situation
4. What prompted you to look for a financial planner now?
Why ask: Shows the event behind the enquiry, such as retirement, a sale, or an inheritance.
5. What are your three most important financial goals?
Why ask: Sets the focus of the plan.
6. What is your work situation? (employed, business owner, retired)
Why ask: Shows the planning topics that apply.
7. When do you plan to retire, if you have not yet?
Why ask: Sets the planning horizon.
8. Which topics do you want help with? (retirement, investments, tax, estate, insurance, education)
Why ask: Matches the enquiry to your services.
Fit
9. Do you work with a financial advisor today?
Why ask: Shows if this is a switch or a first engagement.
10. Which range fits your investable assets?
Why ask: Checks fit if your practice has a minimum.
11. Do you want a one-time plan or ongoing advice?
Why ask: Matches the enquiry to your service models.
12. How did you hear about us?
Why ask: Shows which referral sources bring good clients.
This template is general information, not financial or compliance advice. Check your intake process against the rules that apply to your registration. Do not collect account numbers, statements, or identification numbers through a website form or chat.
Run this form as a conversation
A form waits until the visitor fills in every field. A MadeAgentic website agent answers the visitor's questions from your approved content, asks these intake questions by voice or text, and sends your team a summary. For good-fit visitors it can open your Calendly or Cal.com calendar inside the chat; the visitor picks the time.
- Generate a first agent from your website address.
- Add the questions above as qualification objectives and remove the ones you do not need.
- Test the conversation, then add the embed code to your site.
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FAQ
Intake form questions
What should a financial planning questionnaire ask at first contact?
Ask about goals, the event that prompted the enquiry, work situation, retirement timing, the topics the person wants help with, an asset range, and the type of service they want.
Is this a full financial fact-find?
No. It is a first-contact questionnaire to check fit. A full fact-find covers income, expenses, assets, debts, insurance, and risk tolerance, and belongs in your secure client systems after engagement.
Is this template free to use?
Yes. Copy the questions, print the page, or save it as a PDF from your browser. No signup is needed. Change the wording so it matches your services.
How many intake questions should I ask?
Ask only what changes your next step. Most firms need 8 to 15 questions before a first call. Move anything you only need after the client signs to an onboarding form.
Can an AI agent ask these questions instead of a form?
Yes. In MadeAgentic you add the questions as qualification objectives. The website agent answers the visitor's questions from your approved content, asks your intake questions in conversation by voice or text, sends your team a summary, and can open your Calendly or Cal.com calendar for good-fit visitors. It does not answer phone calls, and the visitor picks the meeting time.
Test it on your own website first.
Generate an agent from your website, add your intake questions, and try the conversation before visitors see it.